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Bottled Water Advertising
发布时间:2014-12-03


The success of the bottled water industry has always been consumer-driven.
Claims are sometimes made that bottled water sales are fueled by expensive marketing and misinformation. The truth is far less
exciting.



The success of the bottled water industry has always been consumer-driven and simply cannot be attributed to costly advertising
and marketing campaigns. People realize that bottled water is a safe, healthy, and convenient product, and that is what motivates
their purchases. In fact, compared to other beverages, bottled water companies spend relatively little on advertising and marketing.



The strength of consumer self-generated demand is illustrated by the relatively modest amount spent on bottled water advertising.
According to the Beverage Marketing Corporation (BMC) and Kantar Media Intelligence, advertising expenditures for the entire bottled
water industry totaled only $61 million in 2013.  That figure consistently reflects one of the lowest spending levels in the beverage
industry.



COMPARE BOTTLED WATER'S ADVERTISING EXPENDITURES TO THESE BEVERAGES:
Beer   $1.4 billion
Carbonated Soft Drinks   $670 million
Fruit Beverages   $351 million
Coffee   $185 million
Sports Drinks $120 million
Milk   $115 million
Energy Drinks   $90 million


*2013 figures